Privacy Policy

Viaventure Central America Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit www.viaventure.com (The “Site”), or when you share your contact information at a trade show or you request an itinerary from Viaventure.

Personal information we collect
How do we use your personal information
Sharing your personal information
Behavioural Advertising
Do not track
Your rights
Data retention
Contact us


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

In addition to information collected through the Site, we collect information at trade shows and/or when you request a quote for an itinerary.


We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Information we collect at trade shows or when you you request an itinerary from us will be used for the purpose of general marketing which could include monthly newsletters, special offer information, or special country bulletins.


We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use MailChimp to send our monthly newsletters, and to inform clients about special offers and important destinations information.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill future business transactions or contracts) or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including Guatemala and the United States.


When you give our representatives your information, we will maintain your personal information and requests (quotes, itineraries, closed sales) for our records unless and until you ask us to delete this information.


The Site is intended for users around the Internet to read and learn about the destinations we operate in the Central America area. Therefore the Site has no age restrictions. We do encourage that children visit the Site under the supervision of their parents.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at marketing@viaventure.com or by mail using the details provided below:

Residenciales San Pedro El Panorama #13-A Antigua Guatemala, Sacatepequez, Guatemala, SA, 01001, Guatemala

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